![vox videos vox videos](https://i.ytimg.com/vi/JvQ7eBw-rc0/maxresdefault.jpg)
They do exceptionally well on both YouTube and social media channels as they have a personal connection with the target audience. The video was promoted on Facebook and achieved high organic views and engagement. The vox pop helped communicate FundsIndia’s message of the importance of investing early to reap the benefits in the future. Based on people’s answers the interviewer raised awareness towards the use of the internet to invest money in a SIP or mutual fund. We received a variety of answers from browsing social media, to paying bills and booking tickets for entertainment. The theme of the vox pop was centred around what people do on their phones all day.
![vox videos vox videos](https://cdn.vox-cdn.com/uploads/chorus_asset/file/4059704/music_box-57.0.jpg)
Last year, we created a vox pop for our client FundsIndia. What better way to reach the public, than through the public? Vox pops are your best weapon of choice in this context since they showcase people’s opinions on a broad topic and allow the brand to convey a strong message through people’s answers.
![vox videos vox videos](https://www.macronmusic.com.au/assets/alt_1/MV50-AC.jpg)
It is safe to say that showcasing the USP of your brand in an interesting and insightful manner is the primary objective of every video campaign. It is also an incredibly effective way to communicate the brand’s USP while triggering a conversation among people on an important topic. It provides real-life original content on popular opinions that the audience can often relate to. One such format that is gaining popularity is vox pop. From animation to explainer videos, you have plenty of options and formats to choose from. There are multiple formats that a brand can try out when it comes to video marketing. Compelling videos are undoubtedly the best way to grab the attention of your target group and elevate the image of your brand. What was the last post you engaged with on Social Media? If your answer begins with the phrase “ A video on… ”, then you are among the 80% of Internet users who engage with this popular format of content on a daily basis.